Comparing your service to your competitor

Posted by migs

November 10, 2009

I was browsing Globe Super DUO’s frequently asked questions page when I saw several questions that somewhat surprised me.

I think its my first time to see a telecom company comparing their product with a competitor’s product. Well, i guess it just proves that the product that they are offering is really better than the competitor.

This also lessens the need for consumers and possible users to ask for other people’s opinion in comparing services of different providers.

What makes SUPER DUO better/ different from Smartalk?
What makes SUPER DUO better/ different from other Wireless Landline offers like PLDT Landline Plus or Bayan?
What makes SUPER DUO better/ different from other Unlimited Voice offers like Sun’s 24/7 Unlimited?
What makes SUPER DUO better/ different from Sun’s Double Unlimited?

Its now easy to answer the question “Which is Better?” This is a good sales and marketing strategy. It will also encourage people to jump from the current provider to something better.