First it was the Araneta Coliseum, now, Smart has also placed a 2.7 kilometer road under its name.
The North Luzon Expressway (NLEX) Mindanao Avenue Link (Segment 8.1) has now been renamed to Smart Connect Interchange.
My wife and I thought that it was just a portion of the Expressway where Smart had a booth as they said they will be making wi-fi available for motorists. We were surprised to see that they renamed a whole stretch of the road. I wonder how much Smart paid for this.